Alexander Alexandrov is a Los Angeles based director/cinematographer, working across the world. He entered the industry professionally at the emerging time of digital cinema, noticing an opportunity for self starting filmmakers to break in. He was constantly honing his craft, continuously shooting projects he was passionate about to grow his portfolio and showcase his vision, as he would say – “to get hired for who you are, rather than to just get work” and established himself as a working filmmaker.
The clients he has directed and photographed for include Lexus, Harley-Davidson, Ford, Land Rover, Toyota, Delorean, ASICS, Tiffany & Co., La Mer, Bobby Brown, Maybelline, Vogue, Nikon, Sony, Nike SB, Net-A-Porter, Columbia, UniQlo, Marc Jacobs, Alexander McQueen, Smirnoff, Coach, Beats By Dre, Amazon, Mercedes-Benz and many others. Alexander sees filmmaking as a challenging yet extremely rewarding profession that allows us to see the world, its diversity and celebrate life in many creative ways. His approach is staying effective, humble, doing it for joy and ultimately letting the work speak for itself.